How To Stay On Budget When Making Your Corporate Video

Posted on: 15 June 2020

Do you plan to work with a video production company to make a corporate video for your business but are worried about it going over budget? These tips can help keep your costs down. 

Focus On Having The Script Approved By Everyone Involved 

A common mistake that can set a production back is working without script approval. Though you may feel a bit rushed to get your video made, know that a lot of the costs will be based on the script that you submit to your video production company at the start of the project. Changes that happen midway through the production can end up being costly. For example, adding more dialogue can extend the length of a video, which adds on to shoot time and post-production time. 

Schedule Working Sessions With An Editor

While it may seem easy to review the project remotely and make a list of changes that you type out, it is easy for those changes to not be fully understood. You cannot beat the efficiency of having a working session with a video editor while your project is in post-production. Being able to see things in real-time with an editor allows you to give instant feedback and shape the final look of your video before the editor gets too deep into it. 

If you are worried about meeting with an editor in person during the current pandemic, know that there are options to stream the video feed from the editing software directly to your desktop. It will be like you are sitting with the editor and can make changes in real-time.

Review The Video In Early Stages

Another mistake is waiting to show the video to your company's stakeholders until it is final. While you may want to show a finished product that you are proud of, know that getting too deep into post-production can end up adding additional hours to your post-production costs if you have to make revisions because someone higher up is not happy with the finished product.

It is important to review the video early with your bosses and set expectations about the video being a work-in-progress. Make sure that they are not focused on things that will be done at the end, such as sound mixing and color correction, so that they can give crucial feedback early on about the content of the video itself. 

Reach out to a video production company for more details.