Looking For A Small Business Marketing Edge? Create A Short Film

Posted on: 5 November 2019

As small business marketing goes, it can be a challenge. You want your business to stand out, but most of the typical marketing methods all blend together. That's why you might be thinking about short film production as a way to promote your business. Short films can set your business apart because they are great storytelling tools. Here's a look at some things you should think about as you find a short film videographer, like Robert O'Twomney, to bring your vision to reality.

A Short Film Should Not Be A Long Commercial

When you start building the storyboards for your short film, it's important that your concept doesn't read like it's just a long commercial for your business. People won't stay engaged and attentive if they feel like they're watching one big advertisement.

Instead, your short film should tell a story, and your business or product should be a strategically placed part of that story. That way, viewers recognize the brand as a part of the story, and hopefully as a part of the solution, but they aren't left feeling as though the product or business was being promoted the entire time.

The Story Can Take Many Forms

Telling a story in a short film is a great way to get your business' name and brand out there. Like any type of story, a short film story can take any one of many different forms. You can approach your short film like a mini-documentary, telling the story of your brand's history. Just keep in mind that this approach can feel a bit like a commercial unless you have something truly unique in your company's history that you can focus on. If there's something that truly sets your company's creation or management apart, focus on that if possible.

You can also create a short story that addresses a real-world problem. Consider something that your viewers and potential customers can relate to. It should be a problem that your product or service can solve, and you can incorporate that product or service into your story resolution. Just present it in an organic way so that viewers can arrive at their own determination that your company or product will be able to help them with the same issue.

Your Short Film Should Be Done By Professionals

You might think that creating a short film is easy and you can do it in-house to save a lot of money. The truth is that most short film videography isn't as expensive as you might think, and it's worth the investment.

Professional short film videographers have the skills and the experience to make your short film look polished, flow smoothly, and convey the message you're hoping for. They have the software for seamless scene stitching and edits, so you'll be left with a cinema-quality short film that will reach your customers with ease.